Practice · Build

Built on code, not templates.

Millions of sites already exist — a template makes you one more. We design and build platforms from first principles: an architect, a researcher, a developer and a reviewer working in sequence, under human judgment, to ship work a generalist agency can't.

ServiceBuild
CoversWeb · Commerce · Apps · AI
StackComposable
DeliveryHuman-reviewed

Why build it properly.

A template gets you online. A build gets you a platform you can grow, measure and own — one that fits the business instead of the other way round.

01

It fits how you work

The data model, the CMS and the admin are shaped around your actual process — not bent to fit a theme someone else designed for someone else.

02

It's yours to own

Clean, documented code on a stack your team can maintain or hand on. No plugin sprawl, no vendor lock, no black box you can't open.

03

It's built to grow

Performance, accessibility and SEO are designed in from the first commit — so the platform scales with traffic instead of buckling under it.

How we ship.

Not a black box. Five roles work the build in sequence — each handing to the next, every stage signed off under human review. Thirty years of practice, compressed into steps.

Role i

Architect

Plan the system

Shapes the data model, structure and stack before a line is written.

DATA MODELSTRUCTUREplanSTACKBUILD
Role ii

Researcher

Inform the build

Grounds decisions in evidence — patterns, standards and prior art.

EVIDENCEPATTERNSSTANDARDSPRIOR ARTresearchGROUND TRUTHINFORM BUILD
Role iii

Developer

Build it

Writes clean, documented code against the agreed architecture.

ARCHITECTURE</>CLEAN CODEDOCSTESTSBUILDSHIP
Role iv

Reviewer

Check everything

Tests, audits and challenges the work before it can move on.

TESTSAUDITSCHALLENGESCHECK ALLMOVE ON
Role v

Shipped

Go live

Released, monitored and handed over — code that's yours to own.

MONITORgo liveRELEASEDHANDED OVER
Every stage · human reviewedi → v · thirty years of practice

What we build.

Four disciplines, one studio. Choose a track to see how we approach it — the same standard of craft runs through all of them.

Web · Discipline 01

Sites made to stand apart.

Millions of sites already exist. We design and build marketing sites, portals and platforms from first principles — so yours reflects the business rather than a theme someone else shipped.

  • Composable, content-managed architecture
  • Core Web Vitals tuned to pass
  • Accessible to WCAG 2.2 AA
Built on code, not templates.Discover
Commerce · Discipline 02

A webshop built around your margins.

Products, services or a full catalogue — a content-managed webshop shaped by the customer journey, with conversion designed in rather than bolted on afterwards.

  • One-page, optimised checkout
  • Multi-language & multi-currency
  • Real-time shipping & tracking
Increasing sales is the goal.Discover
Apps · Discipline 03

Rich native apps, any device.

We handle device and OS compatibility so you don't have to — building rich native and cross-platform apps for iOS and Android at production quality and at scale.

  • Native iOS & Android
  • Cross-platform where it fits
  • Shipped to both stores
Production quality, at scale.Discover
Intelligence · Discipline 04

AI applied with intent.

Machine learning, natural language and computer vision — used where they earn their place. Features that solve a real problem, not a demo bolted onto a product.

  • Machine & deep learning
  • Natural language interfaces
  • Computer vision pipelines
Devised, not decorative.Discover
Founded
Since 1995
Located
Surrey & London
Approach
AI-native at scale
Focus
Boutique & technical
What's included

Every build ships with the fundamentals.

Speed, accessibility and search aren't extras we quote for later — they're designed in from the first commit and verified before anything goes live.

  • Core Web Vitals tuned to pass
  • WCAG 2.2 AA accessibility baseline
  • A composable, content-managed CMS
  • SEO, metadata & structured data built in
  • Responsive design across every breakpoint
  • Clean, documented, handover-ready code
Performance
Web vitals
CMS
Composable
Code
Yours to own
How we work together

Ways to engage the studio.

Model 01

Fixed-scope build

A defined brief, a fixed price and a clear ship date. Best when the requirements are known and you want certainty from day one.

Model 02

Discovery & design

A short paid engagement to pin down architecture, scope and cost before committing to a full build — de-risking the decision.

Model 03

Retained partnership

An ongoing relationship for teams shipping continuously — a standing pipeline of build, review and release each month.

Model 04

Rescue & take-over

Inheriting a stalled or troubled project, stabilising it, and getting it back on a footing your team can build on.

Ethos
Intelligent design over noise.
We solve problems to produce intelligent designs, deliver engaging experiences and build meaningful connections. Whether it's a website, a webshop or an app, we take your business online the right way — built on code, not templates.